The CCC kicked off the marketing and outreach campaign in March 2020 and the Census ran from April through October 2020. Historically, the count is completed by August 15. This year, in the midst of the COVID-19 pandemic, the Census Bureau asked for an extension until Saturday, October 31. Ultimately, the deadline for collection was extended until October 15. (https://riverreporter.com/stories/everyone-counts,39367). However, the COVID-19 crisis’ social and financial impact made the effort more challenging.
“The State suspended the program for funding census outreach,” said Commissioner of the Sullivan County Division of Planning, Community Development & Real Property Freda Eisenberg, who serves as the CCC Co-Chair. “Sullivan was to receive up to $173,000 so that is a huge loss. Additionally, a significant element of our ‘get out the count’ strategy was to work with the Census Bureau to arrange for enumerators to go on site at major employers, retail outlets and events. The need for social distancing is precluding that.” (https://www.scdemocratonline.com/stories/concern-expressed-about-census-response,39757)
During the seven month, the CCC made herculean efforts through outreach events such as drive-thrus, worksite visits, phone banking, a dedicated Facebook page, daily info tables at Government Center in Monticello, and targeted marketing strategies that included newsprint ads, radio campaigns, billboards and circulating flyers and posting signage throughout the County.