PARTNER INITIATIVE:

Census 2020 Initiative

As part of building a healthy community, Sullivan County was committed to making every one count in the 2020 Census. Data collected by the Census every 10 years is not only used for population numbers, but can also affect the amount of federal funding an area receives, or political redistricting. Populations that are hardest to count also tend to be the most at risk and in need of the funding that Census counts influence. According to the Rockefeller Institute of Government, Sullivan County was ranked second to last in the 2010 Census response rates in the state, with just 69.5 percent response rate.

To help make sure we got everyone counted in 2020, the County was provided with almost $90,000 in grant funding from the Department of State. The Complete Count Committee (CCC) was formed to utilize these funds and act as a community-based organization to be the trusted voices that provided help to build bridges to maximize participation in the Census. The CCC was part of a Statewide effort to substantially increase participation in the 2020 U.S. Census, and was co-chaired by Sullivan County Director of Communications Dan Hust and Division of Planning, Community Development and Real Property Commissioner Freda Eisenberg (https://www.scdemocratonline.com/stories/complete-count-committee-continues-census-prep,17155), and also included Saraid Gonzalez from Sullivan 180 as the Census Coordinator. With the funding received from the Dept. of State, the CCC was able to hire a Part-time Marketing & Outreach Assistant, Lindsay Wheat, to help with outreach, advertising and other promotional efforts including distributing material geared towards cultivating awareness with the County’s undercounted populations and assisting the Census Bureau in making sure local recruiters were available and trained.

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PARTNER INITIATIVE:

Census 2020 Initiative

As part of building a healthy community, Sullivan County was committed to making every one count in the 2020 Census. Data collected by the Census every 10 years is not only used for population numbers, but can also affect the amount of federal funding an area receives, or political redistricting. Populations that are hardest to count also tend to be the most at risk and in need of the funding that Census counts influence. According to the Rockefeller Institute of Government, Sullivan County was ranked second to last in the 2010 Census response rates in the state, with just 69.5 percent response rate.

To help make sure we got everyone counted in 2020, the County was provided with almost $90,000 in grant funding from the Department of State. The Complete Count Committee (CCC) was formed to utilize these funds and act as a community-based organization to be the trusted voices that provided help to build bridges to maximize participation in the Census. The CCC was part of a Statewide effort to substantially increase participation in the 2020 U.S. Census, and was co-chaired by Sullivan County Director of Communications Dan Hust and Division of Planning, Community Development and Real Property Commissioner Freda Eisenberg (https://www.scdemocratonline.com/stories/complete-count-committee-continues-census-prep,17155), and also included Saraid Gonzalez from Sullivan 180 as the Census Coordinator. With the funding received from the Dept. of State, the CCC was able to hire a Part-time Marketing & Outreach Assistant, Lindsay Wheat, to help with outreach, advertising and other promotional efforts including distributing material geared towards cultivating awareness with the County’s undercounted populations and assisting the Census Bureau in making sure local recruiters were available and trained.

Read More ↓

PARTNER INITIATIVE:

Census 2020 Initiative

As part of building a healthy community, Sullivan County was committed to making every one count in the 2020 Census. Data collected by the Census every 10 years is not only used for population numbers, but can also affect the amount of federal funding an area receives, or political redistricting. Populations that are hardest to count also tend to be the most at risk and in need of the funding that Census counts influence. According to the Rockefeller Institute of Government, Sullivan County was ranked second to last in the 2010 Census response rates in the state, with just 69.5 percent response rate.

To help make sure we got everyone counted in 2020, the County was provided with almost $90,000 in grant funding from the Department of State. The Complete Count Committee (CCC) was formed to utilize these funds and act as a community-based organization to be the trusted voices that provided help to build bridges to maximize participation in the Census. The CCC was part of a Statewide effort to substantially increase participation in the 2020 U.S. Census, and was co-chaired by Sullivan County Director of Communications Dan Hust and Division of Planning, Community Development and Real Property Commissioner Freda Eisenberg (https://www.scdemocratonline.com/stories/complete-count-committee-continues-census-prep,17155), and also included Saraid Gonzalez from Sullivan 180 as the Census Coordinator. With the funding received from the Dept. of State, the CCC was able to hire a Part-time Marketing & Outreach Assistant, Lindsay Wheat, to help with outreach, advertising and other promotional efforts including distributing material geared towards cultivating awareness with the County’s undercounted populations and assisting the Census Bureau in making sure local recruiters were available and trained.

Read More ↓

The CCC kicked off the marketing and outreach campaign in March 2020 and the Census ran from April through October 2020. Historically, the count is completed by August 15. This year, in the midst of the COVID-19 pandemic, the Census Bureau asked for an extension until Saturday, October 31. Ultimately, the deadline for collection was extended until October 15. (https://riverreporter.com/stories/everyone-counts,39367). However, the COVID-19 crisis’ social and financial impact made the effort more challenging.

“The State suspended the program for funding census outreach,” said Commissioner of the Sullivan County Division of Planning, Community Development & Real Property Freda Eisenberg, who serves as the CCC Co-Chair. “Sullivan was to receive up to $173,000 so that is a huge loss. Additionally, a significant element of our ‘get out the count’ strategy was to work with the Census Bureau to arrange for enumerators to go on site at major employers, retail outlets and events. The need for social distancing is precluding that.” (https://www.scdemocratonline.com/stories/concern-expressed-about-census-response,39757)

During the seven month, the CCC made herculean efforts through outreach events such as drive-thrus, worksite visits, phone banking, a dedicated Facebook page, daily info tables at Government Center in Monticello, and targeted marketing strategies that included newsprint ads, radio campaigns, billboards and circulating flyers and posting signage throughout the County.

Sullivan County Planning Commissioner
Freda Eisenberg
Freda.Eisenberg@co.sullivan.ny.us
(845)807-0527

Sullivan County Dir. of Communications
Dan Hust
Dan.Hust@co.sullivan.ny.us
(845) 807-0456

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CONTACT US

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    o learn more, or to get involved…

    Please reach out!

    845.295.2680

    info@sullivan180.org

    P.O. Box 311
    Liberty, NY 12754